“Marketing coup”: Amazon makes first drone delivery


amazon-droneRetail giant Amazon has made its first delivery using a drone, in the UK.

The package arrived safely at its destination in Cambridge, 13 minutes after being ordered.

A video showing the process details how the order was completed using an electrically powered drone flying at up to 400ft (122m).

One sceptic questioned how much of a “game changer” the limited trial of the service would be.

As part of the testing for the Amazon Air service, the delivery took place on 7 December, although it was only revealed on 14 December.

The Cambridge fulfilment centre is home to the drones, which, once the ordered package is on board, travel along an automated track to the launch area.

The drones then take off and fly completely autonomously, guided by GPS to their destination.

They are capable of carrying items weighing up to 2.7kg (5lbs).

Need for speed

The aim is that all orders made using Amazon Air will be delivered within 30 minutes.

The trial will be expanded to dozens of customers living close to the warehouse in the coming months.

The safety of drones has come under the spotlight in recent months.

There have been reports of near-misses this year between drones and aircraft at London Stansted and Cornwall Airport Newquay.

“Safety is our top priority,” Amazon said on its website. “We are currently permitted to operate during daylight hours when there are low winds and good visibility, but not in rain, snow or icy conditions.”

There are Prime Air development centres in the US, UK, Austria and Israel. The company is also testing its drone vehicles in “multiple international locations”.

Retail shifts

“This is a marketing coup for Amazon,” said Natalie Berg, an analyst at Planet Retail.

“The real significance here is the impact it has on shopper expectations.

“Last year, same-day delivery was considered impressive; now it’s all about 13 minute lead times.

“Over the past few years, we’ve seen a proliferation in delivery options as retailers scramble to cater to changing shopping habits.

“Fulfilment has become a firm battleground in retail and the most successful retailers today are those who can deliver products to shoppers in the quickest, most convenient and economical way.

“Drone delivery is another string to Amazon’s bow, but it’s certainly not an industry game changer.”



13 responses to ““Marketing coup”: Amazon makes first drone delivery”

  1. Species’ traits influenced their response to recent climate change http://www.nature.com/nclimate/journal/vaop/ncurrent/full/nclimate3223.html

  2. Unmanned air taxi in Dubai have promised to launch in the summer https://lenta.ru/news/2017/02/14/dubaidrones/
    Roads and Transport Management has planned for July this year the
    launch of the taxi service with unmanned flying machines. This was stated by head of the Office Mattar Al Tayer on Monday, February 13 reports Associated Press.

    model Ehang 184, developed by the Office in conjunction with the
    Chinese firm Ehang, was presented at the World Summit of the government
    of Dubai, held from 12 to 14 February. According to al-Thayer, the drone can carry loads of up to 110 kilograms and has successfully passed flight tests.

    In appearance, the new flying machine resembles a helicopter length of 3.9
    meters, a width of four meters and a height of 1.6 meters. vehicle weight is 250 kilograms. Ehang 184 is equipped with a touch screen, on which the passenger can select your destination. The number of possible takeoff and landing points is limited and
    controlled flights specialists from the ground through a wireless
    communication system.

    able to be in the air for 30 minutes and reach speeds of up to 160
    kilometers per hour, while the speed of the city is likely to be limited
    to 100 kilometers per hour. Unmanned
    taxi designed to fly in all weather conditions, at a maximum height of
    up to 3,000 feet (900 meters) in addition to a thunderstorm. (GT)

  3. AeroIndia Exhibition: Israeli “ELTA” will take part in the development of radar for the Indonesian military aircraft http://newsru.co.il/finance/16feb2017/aero308.html

  4. A 7-year-old girl asked Google for a job and got a personal response from CEO Sundar Pichai http://www.businessinsider.com/google-ceo-sundar-pichai-chloe-bridgewater-letter-2017-2

    1. Chinese robot ‘reporter’ makes its publishing debut http://www.ecns.cn/2017/01-19/242444.shtml

  5. An Iranian military commander announced to ban unauthorized flights of unmanned aerial vehicles in the skies of Tehran

  6. Google’s self-driving-car company is suing Uber, alleging that it stole its technology http://www.businessinsider.com/google-self-driving-car-company-waymo-sues-uber-for-stealing-technology-2017-2

  7. (GT) On Friday, February 24, the cargo spacecraft “Progress MS-05” docked
    with the International Space Station in the automatic mode, RIA Novosti

    “Progress MS-05” delivered to the ISS about 2.5 tons of various cargoes, including fuel, water, and compressed gases. In
    addition to scientific instruments and accessories for life support
    system, the ship arrived containers with food, clothing, medicines and
    personal care products for the crew members and, except for “a standard
    set of fruits and vegetables” – apples oranges and grapefruits,
    astronauts “brought” four type of oat cereals and apple-cranberry condiment for meat dishes, “- said in a statement.

    Starting the “Progress MS-05” was successfully held on the last in the history of the carrier rocket “Soyuz-U”.

    Previous “Progress” with important cargo crashed evening December 1, 2016.

    Truck “Progress MS-05” docked with the ISS on the next day
    after the successful docking of the American cargo ship CRS-10 of
    Dragon, put into orbit launch vehicle Falcon 9, owned by SpaceX. He also delivered about 2.5 tons of cargo.

    the ISS are currently Russian cosmonauts Andrei Borisenko, Sergey
    Ryzhikov and Oleg Novitskiy, American astronauts Robert Kimbrough Sheya
    and Peggy Whitson, and European astronaut Thomas Sand

  8. NASA has published a unique picture of the Martian surface https://lenta.ru/news/2017/02/25/marsphoto/

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